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Given that companies of all sizes are competing on the global stage, and the pace of change and level of complexity have skyrocketed in the last decade, creative strategy development is needed more than ever.
Today, undifferentiated products or services abound in the market, most offering a good level of quality but little else. Unrelenting competition and too similar products have led to the importance and power of building and caring for your brand.
The ability to generate new ideas is the central feature of innovation and design, as a structured creative process, is an important competitive tool for organizations willing to increase their customer satisfaction, loyalty and brand reputation.
The first billion internet users were connected by 2005, the second billion by 2010 and the third by 2014. Today, more than half the world's population is online. Be where your customers are!